Supporting innovation in teaching, learning and learner development at Roehampton

eLearning Meet: Innovative ways to incorporate Qualtrics into teaching and research practices

This is a summary of notes based on a presentation given by Dr Jennifer Mayer, Lecturer, Department of Psychology, at the Roehampton eLearning Meet held on 10th June 2014

Qualtrics is an online survey tool and the Department of Psychology have been using it for about a year to help them support various activities related to teaching and research.

In addition to giving you the basic functionality that most survey tools offer (creating questions and sharing the survey online), Qualtrics offers the additional functionality of allowing users to create response dependent surveys that present the respondent with questions based on responses they give to a question. For instance, you can ask the respondent to indicate whether they are Male or Female, the questions they are then presented with, will be based upon their response to this question.

Another good feature about Qualtrics is that it can be set to send out reminder emails to participants who have not  responded to a survey and the frequency of the reminders can be set to e.g. weekly, daily etc. Respondents who have already responded would not receive the emails.

Current use in the Department of Psychology

‘increases productivity in a lot of administrative aspects and encourages student engagement’ – Dr Jennifer Mayer

Supporting research activities:

  • Allocating student’s research supervisors: In the past, students would have to fill out a form to indicate what research areas they were interested in and pick supervisors they wanted to work with. Many times the forms were not completed in detail and they would pick supervisors who had nothing to do with the area of research they wanted to pursue. With Qualtrics and its response dependent feature, students now fill out an online questionnaire that presents them with Keywords relating to research interests of staff in the Department. Based on their responses, it then presents them with information and the profiles of lecturers and supervisors who have the same research interest as them. They can then, in order of ranking indicate which supervisors they would like to work with.
  • Students use it as way of doing research in the Department:  Initially they used a tool known as SONA but this was very limited in functionality. Students can now design surveys using Qualtrics.

Jennifer also talked about future projects that Qualtrics could be used for and these included:

  1. Running online module reviews
  2. Running university wide student surveys
  3. Completing ethics forms – a key issue Jennifer pointed out was that a lot of times ethics forms were rejected because respondents had not given enough information or completed all the questions. Qualtircs offers the functionality of setting a minimum word limit acceptable for a response to a question.   With the ethics forms, students will be required to complete the forms fully and will not be able to move past a certain page or set of questions without completing all them.

The Departments of Psychology and Business both have licences to use Qualtrics. The University will be looking at getting a University wide license based on demand.

For more information about Qualtrics, click on the following link –

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